Titanium is not "too expensive"

When a Titanium Industry representative talks with maintenance and process engineers, purchasing agents or management in any of our chemical processing "end use" industries, there is always one of two individuals in the audience who consistently raise the concern that"Titanium is too expensive to use in this application."

Alternative material, such as nickel alloys, duplex stainless steels, copper-nickel alloys, etc. are seen by these individuals as being less expensive and more cost effective.

While this may have been true a number of years ago, when pricing of materials was entirely different, it is definitely note true today. In this presentation, I will show that, when using a "Normalized" price approach to compare materials titanium is very cost competitive and can even offer a cost advantage to materials with less or similars corrosion resistance.

This approach can be effectively used to overcome cost-based objections and increase the potential for titanium in the chemical processing industry.